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The Aggressive Life with Brian Tome

Building an MLS Powerhouse from Scratch with Jeff Berding—FC Cincinnati, co-CEO

This episode

Jeff Berding had spent nearly 20 years with the Cincinnati Bengals when he left it all behind… to start a minor league soccer team. After blowing all expectations out of the water, FC Cincinnati was granted a bid to join Major League Soccer. Jeff and team moved at breakneck speed, doing in 18 months what many cities take 3-4 years to complete. After some hard years, FC Cincinnati is on a roll. With the best record in the MLS, they keep selling out games and finding ways to win. Their success story is intricately tied to this family man who just wanted a hometown team for his kids to cheer on. Jeff’s aggressive story of risk and movement will get you off the couch and into the game.

Hosted by Brian Tome

Sep 19, 2023 1 hr 5 mins 34 sec